“Talk about ‘ohana [family],” remarks Yelp reviewer Daniel after visiting the Upcountry Farmers Market. “Everyone is so nice and talkative. Nothing beats fresh produce, flowers and coffee. We were fortunate enough to buy some great tasting mangos, pineapples, fresh coconut water, while I had a strong cold brew coffee to power me through the day like a rocket man!”

Every Saturday morning from 7 to 11 am you can join the celebration of local food and community at the Upcountry Farmer's Market. You’ll find fresh, organic produce, including coconuts, macadamia nuts, tropical flowers, Maui-grown coffee, lilikoi butter, raw and prepared vegan foods, and many new offerings weekly.

The Upcountry Farmers Market is the Kula Malu Town Center Highway 37 near Long's Drugs. Follow the signs to the parking lot below the football field. You may also click on the map below to get directions. Arrive early for the best parking.

You’re likely to experience encounters similar to Daniel the Yelp reviewer. “As we were leaving and buying some great-tasting sauce, the wonderful lady at the stand tells my wife to get a baby banana for our youngest but insists on us taking the entire bunch. My wife was really blown away at the hospitality shown and felt the true meaning of ‘ohana with her generosity.”